In UX design, data means the voice of users (customers) and actionable insights that are beyond just numbers. Hearing these voices through user research and usage analytics is a critical process of building a human-centric design. Based on data-driven design, UX designers, product managers, and even senior management can listen to the inner voice of users and extrapolate those to discover a user journey for clear call-to-action and unwavering customer loyalty.
At this webinar, our guest speaker Emi, UX Design Director at Metlife, will walk you through the basics of data-driven design as well as share some tips and tricks for making data-driven design your value proposition as a product manager/ UX specialist.
Agenda:
✔️ Data ecosystem — Data lake, data warehouse…what does it mean for UX?
✔️ Small data and big data — the opportunities and pitfalls
✔️ Research method basics — qualitative, quantitative or triangulated
✔️ Usage analytics and A/B testing
✔️ What about COVID-19 and remote usability testing?
✔️ Q&A and Discussion
🚀 About Emi 🚀
Emi is a data-inspired designer. As a hybrid of a designer and a researcher, she enjoys collecting and analysing data and keeps on drafting hypotheses and research methods in her head. As the UX Lead of the Experience Design Group @MetLife Japan, Emi is currently leading data-driven design for UX solutions for end-users.
🚀About Le Wagon Tokyo 🚀
Le Wagon Tokyo (https://www.lewagon.com/tokyo) is a top ranked coding school for startups, creative people and tech entrepreneurs.
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