Data Science is driving big shifts in marketing. Using big data technologies and analytics methods, marketers can make data-driven decisions, gain actionable insights and predict future sales.
For this talk, we are happy to welcome Bin (Sophie) Tang, a Data Strategist at Publicis Groupe, who is leveraging the power of Data Science and Data Visualization tools to support her clients in the digital marketing activities.
Key points:
✔️ Career journey from a Japanese teacher to data strategist
✔️ Using Data Analytics for digital marketing campaigns
✔️ Data Science and visualization tools for beginners
✔️ How does a typical Data Strategist’s working day look like
🚀 About Bin (Sophie) Tang 🚀
Ex-high school Japanese teacher in China with a degree in Japanese and Economics on a way to becoming a Data Scientist. Currently working as a Data Strategist at one of the oldest and largest marketing and communications companies in the world. Running a Data Analytics consultancy service.
*Note: The contents and ideas in this event do not represent the speaker's company.
🚀About Le Wagon Tokyo 🚀
Le Wagon Tokyo (https://www.lewagon.com/tokyo) is the world's most acclaimed coding school for startups, creative people and tech entrepreneurs. Our Web Development and Data Science bootcamps are designed for individuals who want to change their career, become freelancer, or launch their own venture!
Check our next Web Development and Data Science bootcamps: https://www.lewagon.com/tokyo
Le Wagon is a coding school for startups, creative people and tech entrepreneurs. Our 9-week Full-Stack Coding Bootcamp is designed for complete beginners or "half-beginners" who really want to ...
Join community
